According to public data estimates, China's hotel industry boom of the 2013 first quarter fell 13.44% in the second quarter fell 8.84 percent in the third quarter fell 8.49%. "Ramada Hotel Consultants Ltd chief knowledge officer Zhao Huan Yan told reporters," It is worth noting, first, January-September 2013 the hotel industry all down; Second magnitude fell gradually narrowed. "" This year everyone as a whole is difficult. "Mayer, general manager of Chongqing Hotel Management Limited Xiazai Fan said," but I think the hotel industry is spent 'return to the market' pain. This is the pre-dawn darkness. "

From public consumption to the FIT market
October of this year, Xia Zaifan or Deputy General Manager at Holiday Inn Shenzhen Branch of the water, her performance in this hotel this year called satisfaction. "After the end of 2012 restrictions 'Excellencies consumer' policies, we are very sensitive." Xiazai Fan said, "At that time we started to adjust their business model, tend to the business as well as wedding and other consumption patterns."
It is almost forced to choose --- October 16, 2013, Century Group, said in Hong Kong, accounting for its food and beverage business in public consumption from the previous 15% fell to 2-3% --- similar decline in many hotels have staged, and the "self-help" the road is varied.

Shanghai Xujiahui original maritime Uncle exclusively in high-end dining, now split into the second floor of the restaurant to make Shanghai-style tea, started to go meals, fast food route, on the third floor to make private kitchens, walk refined, personalized routes. "Zhao Huan Yan said," After the change of per capita consumption on the second floor from the original 300 yuan dropped to 80 yuan, but the passenger turned over 3-4 times, so the total turnover increased by 30-40%. "Expanding wedding, birthday party, private dinner, refreshments and other consumer; launch of personalized service and take buy, new marketing initiatives --- This is summed Zhao Huan Yan" upscale hotel dining restructuring Excellencies spending a few steps, "he believes." "the crunch, prompting the hotel business structure adjustment, while able to avoid the impact of public spending austerity hotel, this year's day is not sad." our revenue this year, up by a small margin growth. "Beijing Traveler Inn Huaqiao Hotel general manager Cheng Li is said," because our main receiving foreign dignitaries, and the main job of tourism and business markets. "

Hotel Times alone to boost the performance of public corporations have been in the past, the high-end market is the source of the focus FIT hotel. "Zhao Huan Yan stressed.
Government "role" faded?
"The decline in price, in exchange for increasing the total revenue is one way to transition." Zhao Huan Yan

Told reporters that this year there are many hotels are doing. FIT from public consumption to public consumption, it seems that this is an "only way."
"Price, can only be said to be expedient." Cheng Li is that "now the hotel's labor, the increasing cost of energy, if only the price is bound to sacrifice the quality of service which our guests' expectations are not consistent." in this line of thought, Beijing Traveler Inn Huaqiao Hotel this year and even raised the prices of some products.
"In fact, the hotel industry in general prices, before 'Excellencies consumer' brakes began." Xiazai Fan said.
According to information provided by Zhao Huan Yan: 2012 restaurant industry growth is slowing down, in addition to the impact of SARS in 2003, in 2012 the national food and beverage revenue hit the lowest value since 1991 come. 2012 National Restaurant revenue realized 2.3448 trillion yuan, an increase of 13.6%, the growth rate fell 3.3 percentage points higher than the previous year and less than three consecutive years, the growth rate of total retail sales of social consumer goods --- and this stems from the hotel industry in recent years continued expansion, led to the "oversupply." Price, equivalent to an industry price war.

A few years ago a lot of government investment, 'to be' additional conditions is to build a five-star hotel, engage in so-called urban complex. "Mai dot net freelance critic Fang Shihong," said the developer focus on hand to get the benefit does not depend on hotel operators to make money, they pay attention to the return on investment to bring other aspects of the hotel. "
For this, Xiazi Fan agrees. "There is a similar relationship was totally dependent on the government to open the hotel operators, they are the hotel industry 'speculators', rather than investors."
Many people in the industry said that this is the root cause of the expansion of the hotel fortune --- and about the consequences later, Shanghai Star Master Hotel Management Consulting Co., Ltd. Chief Consulting Officer Yuan Xue Ya for reporters cited an example: "Anji county a 200,000 population , will be opened five-star hotel will have six. much incremental hotel to launch it! "
"Oversupply led to a hotel disordered competition, price war last only one way." Xiazai Fan said, "and now shrinking public consumption, it can be said to make matters worse the hotel industry, but this also represents the opportunity to appear."

Industry reshuffle has begun
After the industry reshuffle is also getting closer to the truth --- warehouse in the recent Shanghai Jin Wenhua, Hua Ting Hotel, Suzhou Bamboo Grove Hotel sold into office and other such incidents occur, Yuan Xue Ya thrown "at least dozens of next year the hotel will being sold "point of view, the results have been a number of people in the industry agree.
"It means a lot of speculators will be out, and investors will be more cautious." Xiazai Fan said, "everyone will be a lot of rationality." Zhao Huan Yan's view is similar, he was on the future trends in the hotel industry is a major judged : The hotel investors from the government, state-owned enterprises, real estate companies turn to institutional investors.
In 夏子帆 view, "public consumption" is like a lever cold, it leveraging the Chinese hotel industry "abnormal" the foundation of development --- "China's hotel has been in years 'business expenses' deformity shackles its overall management principles and internationally is derailed; when we return to the market itself, only to find that they have so many limitations. "

I believe this is the beginning of a virtuous cycle. "Xiazai Fan said," For example, once a large expansion led many managers literacy can not keep up, you can not open up source outside the government; after the hotel operator talent competition will really start to understand people who can do the hotel the hotel. "
More importantly, perhaps lies in the nature of hotel services will return --- pinpoint their consumers, and meet for them --- like Cheng Li and his Beijing hotel as residing overseas. "Because of a variety of services and products to create original intention, the provisions are not welcome in our internal domestic tour groups." Cheng Li is said, "we price this year, but the guests still acceptable."