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Express News recently, supported by the Global Hotel Alliance, City Express Hotel Group sponsored "World Brand Study Hotel (China) Center and China boutique hotel chain quick press conference" held in Guangzhou. It is reported that, as the Chinese economy hotel upgrade products, boutique Inns not only on product functionality and performance requirements in line with international standard budget hotel image, and focus all of the standard features, are whether it can effectively enhance guest satisfaction core requirements as a basis for judging the degree of innovation. The experts said the boutique Inn is a service specification, cost-effective new form of modern economy hotel, which is also China's economy hotel industry segmentation real sign of maturity.
City Express Hotel Group 程新华 chairman told reporters, boutique Inn will become the mainstream of economic development chain hotel industry market, and convenient city hotel group is doing in this market segment leader. He said: "Our City Express Hotel Group's corporate vision is to become the new benchmark for corporate Chinese modern economy hotel chain products and services, and strive to become a leading domestic and international competitive Chinese hotel industry brands."
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