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Tier hotel market competition, opened the China Inn new blue ocean market
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Edit： Browse：482 Date：2013-12-26
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United Business News: Inns in China in recent years, the rapid expansion of attracting a large number of investors to enter the market Inns, however Inns in the market after several years of rapid expansion, the hotel brand growing, increasing competition, first-tier cities Hotels the market was saturated, the relative excess tier city hotel market is beginning to show "Red Sea." When many hotel brands still line the city market killing the Red Sea, one of the dark horse as a Chinese hotel industry market popped, Thankyou inventive, "third-tier cities, small-scale" market positioning cleverly avoided the first-tier cities Hotels fierce market competition, opened the China Inn new Blue Ocean market.
Statistics butterfly net earnings release, as of the first half of 2012, the economy hotel chain home number is 8313, the country accounted for only 15.11% for accommodation, our low budget hotel chain is an indisputable fact. The United States currently has nearly 5 million hotel rooms, while China was currently has 2.4 million rooms, only the United States has half the number of hotel rooms, but China's population is nearly four times the population of the United States, China's hotel market has broad prospects for development, and this growth is mainly concentrated in the majority of third-tier cities in China and county-level cities.
According to statistics, in our 661 cities, a second-tier cities have 43, only 6%, four-tier cities account for absolute proportion of 94%. But in comparison, traditional hotels, guesthouses and third tier cities the number is much higher than a second-tier cities. China's top ten hotel chain brand, only Thankyou positioning the major developments in the three cities. From several major chain hotel brand's market distribution, the share of third-tier cities, Thankyou 87.82 percent, to 36.75 percent as home, Jinjiang was 41.6%, seven days was 40.11%.
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