Affected by many factors, economic, policy, cost, etc., in 2013 the market situation to China's hotel industry has been impacted to varying degrees, with high-end hotels are affected most strongly. Industry generally believe that the pressure facing the hotel industry reflects the daily operations of the problem, you can say that China's hotel industry is experiencing in this year hibernation and change.

Keywords 1 results shrink
This year the industry as high-end hotel market, "winter" years. From the beginning of the year after the central "eight" provides policies, a variety of high-end hotels fall little knowledge can be described as high-end consumer. Whether it is domestic or foreign hotel hotel, conference revenue from food and beverage revenue to decline compared with previous years, there are no small amplitude. Especially domestic high-star hotel, the introduction of the policy so that many hotels complain incessantly.

China Tourist Hotels Association data show that in the first half of this year, Chinese five-star hotel room revenue year on year decline reached a maximum of 11%, three or four-star year decline was 7%, 6%; catering revenue, up four-star hotel the largest decline, reaching 17%, three-year decline in five-star hotels were 15%, 11%; in meeting the revenue side, four-star hotels decreased by 21 percent, five-star hotels fell 17 percent year on year, up three-star hotel dropped 15 percent. Third-quarter data show that both high-star hotel in the capital, or foreign brand upscale hotel, an all appeared decline in performance.

Reporters learned that, due to policy adjustments, the Government has substantially reduced business, salespeople, many hotels in the government public relations configurations are reduced scale. Including owned hotels, in Beijing Minzu Hotel and Grand Hotel, for example, due to the location, food and beverage revenues in previous years, can reach tens of millions or even billion, this year has dropped by more than three percent. Compared to domestic hotels, foreign hotel, although the situation better, but by the large environmental impact, the situation is equally bleak. Beijing Kerry Hotel Xue Liang, vice president of marketing media told Beijing Daily reporter, although the market this year will have set out, but lower than in previous years, the average level of consumption has decreased; another five-star hotel's public relations department in charge of foreign people also said that the current year will be priced below the general average hotel banquet standards, has been trapped in a "reception not earn much profit, no loss of reception and tourists," the embarrassing situation.

Keywords two deep market
2013 is destined to end a challenging year for the hotel industry. From the external consumer environment, always rely on high-grade government, business reception of high-end hotels are forced to seek new markets and seek more business opportunities.
Under normal circumstances, the high-end hotel name does not often appear in the buy site, and now these hotels have set off a burst of "buy hot." Buy a navigation site statistics show that within the first 11 months, the hotels and tourism has achieved turnover of 3.15 billion yuan, representing a net increase of 1.65 billion yuan, an increase of 90.6%, has become the food, the third largest category of entertainment after the buy. Back in June of this year, the hotel giant InterContinental Beijing Financial Street Grill on Saturday launched a 2-3 brunch buy, discount of 4.4 fold. Beijing Marriott Hotel, Beijing Hotel Lai Chun also have launched buy the business. In fact, buy high-end hotel is not only a sales channel, it is seen as a kind of market behavior or brand promotion activities. Though loyal customers buy not bring immediately, not immediate promote income, but long term, can produce very valuable marketing results.

In addition to diverse channels, hotel products also gradually popular. May this year, the Beijing Pangu Seven Star Hotel, Beijing, London Hotel, Regent Hotel and other high-star hotel have launched a beer garden. Although different from the public to maintain high-quality beer garden, but generally the main PFP card, very "ground gas"; Beijing Hotel beer garden this year for the first time moved to Chang'an Avenue from the attic side. In terms of price, these hotels are basic but per capita consumption of beer gardens hundred dollars. During the Mid-Autumn Festival, many hotels launched a "cheap moon cake", once belonged to high-end consumer hotel gift moon cake, now cut prices in order to explore the way the mass market. After the moon cake prices will reduce profits, Lai Chun hotel official said that this year more attention to the promotion of the hotel on the number of moon cake gift box.

Keywords three independent brands
Perhaps future market fancy Beijing hotel industry, this year, many national brand hotels gearing up to develop their own brands.
November this year, the Beijing Wuzhou Crowne Plaza Hotel Crown Continental officially changed its name to Beijing International Hotel, the original hotel management side - InterContinental Hotels Group quit because the contract expires, the hotel referred by North Star North Star Group's hotel management companies. In the hotel changed its name to the press conference, Beijing Chinese Commercial News reporters Cong Beichen and Fan Dian Management Company, North Star Hotel Management Limited is registered in mid-year of the "Crown Century", "Continental Crown," "Crown of the times" and "Crown of Stars" four hotel brands were located four-star, five-star hotels in different grades. North Star Hotel Management Limited relevant responsible person said, BNS Group has been to enter the hotel management plans to take over the other hotels, output management is one of the North Star in the future focus on the development of business. The industry generally believes that the hotel owner to open new local hotel management business is a mature process, but also future trends, local hotel management companies need to develop their own brand culture.

That same month, BTG BTG's Beijing Hotel Group Limited changed its name to Beijing BTG Property Group Limited. After accelerating domestic foreign hotel frequently layout, as the most representative national brand giants, adjust BTG is accelerating hotel closer to the international advanced management mode. In addition, Pullman Beijing West Wanda in January next year will be officially renamed Royal Hotel Beijing Wanda, Wanda's become the first hotel brand to be replaced by the entrusted management of independent hotel management brand. A hotel management executives to Beijing Daily reporter said that major international hotel group's hotel brands generally have a series of chains, but mostly for the domestic hotel "individual combat." Future trends in the domestic hotel market will gradually form a brand division hotel location.

Industry voice
Kempinski Hotel Beijing general manager Gerhard Mitt Horowitz
Can not maintain loyalty to a price war
2013's hotel industry situation to see, usually the hotel will offer some "people-oriented" initiative in the situation is bad circumstances, such as "Buy 2 Get 1 Free", do buy, etc., at the expense of the hotel's profits to fight for market share. But not long to do so, each hotel has its own fixed market share, simply relying on price cuts to increase market share in a very unstable behavior. Secondly, each hotel has its own operating costs, prices drop too low likely to influence brand. By lower prices to attract customers, both at the expense of brand value and can not get a stable source.

Beijing Radegast Hotel General Manager Gao following:
Let the market return to normal high-star hotel
After the central "eight" provisions introduced, reducing government spending needs, under the new situation the hotel industry to adapt to the changing situation and adjust marketing strategies, good thoughts and actions to prepare restructuring and development.
High-end hotel industry should not be overly dependent on government spending, the previous government consumption disrupts normal non-high-end hotel industry market positioning, and now back to normal, high-star hotel operator will be adjusted to accept the law of the market economy. Source structure optimization market operation, expanding customer base in the past marginalized groups, government consumption to fill vacancies in the market. Today, for the high-star hotel, business tourists and wedding are to seize a competitive market.

Beijing Tan Kok Mei Hou Lee Hotel Management Co., Ltd., executive vice president:
China should strengthen brand hotel
2013, the government reduced the "Three" spending a lot of high-end star hotel facing a transition. In recent years, international hotel brands to enter, leading to the difference between a business and conference hotel more evident in the choice of hotel guests tend to the same standard on the hotel brand, therefore, in the past a lot of features in a single hotel useless, but still retained, these increased energy did not translate into revenue, in the long run will make the hotel to make ends meet.
The brand's professional management in the face of their source can be well controlled "man room" as well as the proportion of operating expenses in the GOP (total hotel operating profit) than single aspect of the hotel.